Creating new flavours

This week we launched our first Limited Edition sauce.

As huge fans of Hot Sauce we are always trying different sauces wherever we go.  Most UK Hot Sauces are very traditional and stick to varying levels of heat by using different types of chilli peppers.  However, we wanted to be more adventurous with our range of British Hot Sauces and experiment with different flavours.

By having a Limited Edition in our range of British Hot Sauces we are able to test ingredients and flavours that might not be popular with all UK Hot Sauce customers but might hit the spot with others.

We had been playing around with various flavours and were eating at a Middle Eastern restaurant that had a dish made with pomegranate which gave us the idea to try mixing this flavour with our fermented chillies.

Firstly we had to find a way of incorporating the flavour and at which stage of the production process.  Then we had to experiment with different amounts of pomegranate to get the flavour as close to perfect as we could.

We think we achieved this in our Pomegranate Hot Sauce which is a Limited Edition flavour in our range of British Hot Sauces.  Pomegranates are a rich source of anti-oxidants which make them a perfect choice for the health conscious customer.

We then had to create a label that would complement both the colour of the sauce and the other labels in our UK Hot Sauce range so decided on green.  We hope that by changing the colour of the label and making them slightly collectible some of our customers will appreciate this and aim to own the full collection of our British Hot Sauces.

Feedback has been great from people who have bought it so far and if demand continues we will look at making this Pomegranate Hot Sauce a permanent member of our family of British Hot Sauces.

We are now working on other special editions and will let you know when we are ready to launch another one.

A DAY AT THE MARKET

We had a great time at our first day of trading at the world famous Spitalfields Market yesterday. It was great to see people interacting with the brand that we had been working on for so long.

It’s very daunting putting something out there and hoping people will like it. No matter how much confidence you have in something there are still butterflies in the stomach at the thought of potential customers reactions. But we couldn’t have been happier with the reaction.

We sold out of everything and people had a really positive reaction with the branding. They loved the name and the labels.  We didn’t know if the British customer was ready for a premium British Hot Sauce but from yesterday’s reaction they really are.

The customer has moved on from supermarket brands of UK Hot Sauce and are looking for the artisan British Hot Sauce. One customer had come especially to see us and buy some as he had been following us on social media so a massive shout out and thanks to him and hope you enjoy them.

Another customer bought some to send to her friends in America to prove that London Hot Sauce does exist and can compete with the New York Hot Sauces. Although we picked the coldest Sunday of the year and the last Sunday in January before payday we are blown away by all the love and support for our very own British Hot Sauce.

Watch this space for our next market appearance.

Saucybitch @ Spitalfields Market

Spitalfields

Hi Saucybitches,

This Sunday your favourite UK hot sauce will be setting up shop at London’s iconic Spitalfields market. We’ll be there with our three favourite Saucybitches – Hot Stuff, Golden Nugget and Smokin’ Hot – as well as a couple of special guests.

Pop along to say hello, taste some Saucybitch for yourself and stock up on your favourite London sauces.

We’ll be there from 11am-5pm, you can’t miss us, we’ll be the Sauciest Bitches on show.

See you there!

Old Spitalfields Market, 16 Horner Square, London E1 6EW

Spitalfields
Saucybitch @ London’s Old Spitalfields Market